{"id":1977,"date":"2024-08-12T04:48:03","date_gmt":"2024-08-12T04:48:03","guid":{"rendered":"https:\/\/clickmen.us\/news\/?p=1977"},"modified":"2024-08-12T04:48:03","modified_gmt":"2024-08-12T04:48:03","slug":"will-ok-pops-ai-experiment-repay","status":"publish","type":"post","link":"https:\/\/clickmen.us\/news\/will-ok-pops-ai-experiment-repay\/","title":{"rendered":"Will Ok-pop’s AI experiment repay?"},"content":{"rendered":"

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\"GettyGetty Images<\/span><\/div>\n<\/div>\n

Ok-pop band Seventeen are actually experimenting with AI, admits member Woozi, who’s standing third from the best<\/figcaption><\/p>\n<\/figure>\n
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There\u2019s a problem dividing Ok-pop followers proper now – synthetic intelligence.<\/b><\/p>\n

Several of the style\u2019s largest stars have now experimented with the know-how to create music movies and produce songs, together with boy band Seventeen.<\/p>\n

Last 12 months the South Korean group bought round 16 million albums, making them one of the crucial profitable Ok-pop acts in historical past. But it\u2019s their most up-to-date album and single, Maestro, that\u2019s bought folks speaking.<\/p>\n

The music video options an AI-generated scene, and on the launch of the album in Seoul, one of many band members, Woozi, instructed reporters he was “experimenting” with AI when making music.<\/p>\n

\u201cWe practised making songs with AI, as we want to develop along with technology rather than complain about it,” he said.<\/p>\n

“This is a technological development that we have to leverage, not just be dissatisfied with. I practised using AI and tried to look for the pros and cons.\u201d<\/p>\n

However, Woozi has since mentioned on Instagram that every one of Seventeen’s music is \u201cwritten and composed by human creators\u201d.<\/p>\n<\/div>\n

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On Ok-pop dialogue pages, followers have been torn over the problem of utilizing AI, with some saying extra laws have to be in place earlier than the know-how turns into normalised.<\/p>\n

Others have been extra open to it, together with tremendous fan Ashley Peralta. “If AI can help an artist overcome creative blocks, then that\u2019s OK with me,” says the 26-year-old.<\/p>\n

Her fear although, is that an entire album of AI generated lyrics means followers will lose contact with their favorite musicians.<\/p>\n

“I love it when music is a reflection of an artist and their emotions,” she says. “K-pop artists are much more respected when they\u2019re hands on with choreographing, lyric writing and composing, because you get a piece of their thoughts and feelings.<\/p>\n

“AI can take away that essential part that connects followers to the artists.”<\/p>\n

Ashley presents Spill the Soju, a K-pop fan podcast, with her best friend Chelsea Toledo. Chelsea admires Seventeen for being a self-producing group, which means they write their own songs and choreograph them too, but she\u2019s worried about AI having an impact on that reputation.<\/p>\n

\u201cIf they were to put out an album that\u2019s full of lyrics they hadn\u2019t personally written, I don\u2019t know if it would feel like Seventeen any more and fans want music that is authentically them\u201d.<\/p>\n<\/div>\n

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\"AshleyAshley Peralta<\/span><\/div>\n<\/div>\n

Ashley Peralta (left) and her friend Chelsea Toledo make a K-pop podcast<\/figcaption><\/p>\n<\/figure>\n
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For those working in K-Pop production, it\u2019s no surprise that artists are embracing new technologies.<\/p>\n

Chris Nairn is a producer, composer and songwriter working under the name Azodi. Over the past 12 years he\u2019s written songs for K-pop artists including Kim Woojin and leading agency SM Entertainment.<\/p>\n

Working with K-pop stars means Chris, who lives in Brighton, has spent a lot of time in South Korea, whose music industry he describes as progressive.<\/p>\n

\u201cWhat I’ve learned by hanging out in Seoul is that Koreans are big on innovation, and they’re very big on \u2018what’s the next thing?\u2019, and asking, \u2018how can we be one step ahead?\u2019 It really hit me when I was there,\u201d he says.<\/p>\n

\u201cSo, to me, it’s no surprise that they’re implementing AI in lyric writing, it’s about keeping up with technology.\u201d<\/p>\n<\/div>\n

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\"ChrisChris Nairn <\/span><\/div>\n<\/div>\n

Chris Nairn says that K-pop bands generally like to keep up with technology<\/figcaption><\/p>\n<\/figure>\n
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Is AI the future of K-pop? Chris isn\u2019t so sure. As someone who experiments with AI lyric generators, he doesn\u2019t feel the lyrics are strong enough for top artists.<\/p>\n

\u201cAI is putting out fairly good quality stuff, but when you’re at the top tier of the songwriting game, generally, people who do best have innovated and created something brand new. AI works by taking what\u2019s already been uploaded and therefore can\u2019t innovate by itself.\u201d<\/p>\n

If anything, Chris predicts AI in K-pop will increase the demand for more personal songs.<\/p>\n

“There’s going to be strain from followers to listen to lyrics which can be from the artist’s coronary heart, and subsequently sound totally different to any songs made utilizing AI\u201d.<\/p>\n<\/div>\n

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Seventeen aren\u2019t the one Ok-pop band experimenting with AI. Girl group Aespa, who’ve a number of AI members in addition to human ones, additionally used the know-how of their newest music video. Supernova options generated scenes the place the faces of band members stay nonetheless as solely their mouths transfer.<\/p>\n

Podcaster and super-fan Chelsea says it “triggered” lots of people.<\/p>\n

\u201cK-pop is known for amazing production and editing, so having whole scenes made of AI takes away the charm,” she adds.<\/p>\n

Chelsea also worries about artists not getting the right credit. \u201cWith AI in videos it\u2019s harder to know if someone\u2019s original artwork has been stolen, it\u2019s a really touchy subject\u201d.<\/p>\n<\/div>\n

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\"GettyGetty Images<\/span><\/div>\n<\/div>\n

K-pop girl group Aespa are also experimenting with AI<\/figcaption><\/p>\n<\/figure>\n
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Arpita Adhya is a music journalist and self-titled K-pop superfan. She believes the use of AI in the industry is demonstrative of the pressure artists are under to create new content.<\/p>\n

\u201cMost recording artists will put out an album every two years, but K-pop groups are pushing out albums every six to eight months, because there\u2019s so much hype around them.\u201d<\/p>\n

She also believes AI has been normalised in the industry, with the introduction of AI covers which have exploded on YouTube. The cover tracks are created by fans and use technology to mimic another artist’s voice.<\/p>\n

It’s this kind of trend that Arpita would like to see regulated, something western artists are calling for too.<\/p>\n<\/div>\n

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Just last month megastars including Billie Eilish and Nicki Minaj wrote an open letter calling for the “predatory” use of AI in the music industry to be stopped.<\/p>\n

They called on tech firms to pledge not to develop AI music-generation tools “that undermine or substitute the human artistry of songwriters and artists, or deny us honest compensation for our work”.<\/p>\n

For Arpita, a lack of regulations means fans feel an obligation to regulate what is and isn\u2019t OK.<\/p>\n

\u201cWhilst there are no clear guidelines on how much artists can and can\u2019t use AI, we have the struggle of making boundaries ourselves, and always asking \u2018what is right and wrong?\u2019\u201d<\/p>\n

Thankfully she feels K-pop artists are aware of public opinion and hopes there will be change.<\/p>\n

\u201cThe fans are the biggest part and they have a lot of influence over artists. Groups are always keen to learn and listen, and if Seventeen and Aespa realise they are hurting their fans, they will hopefully address that.\u201d<\/p>\n

Update 14 July 2024: This article initially raised the chance that Seventeen\u2019s newest album may embrace AI-generated lyrics. The band has since confirmed that every one of Seventeen’s music is \u201cwritten and composed by human creators\u201d and so we have now amended the article to replicate that.<\/i><\/p>\n<\/div>\n<\/div>\n

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[ad_1] Getty Images Ok-pop band Seventeen are actually experimenting with AI, admits member Woozi, who’s standing third from the best There\u2019s a problem dividing Ok-pop followers proper now – synthetic intelligence. Several of the style\u2019s largest stars have now experimented with the know-how to create music movies and produce songs, together with boy band Seventeen. […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"adace-sponsor":[],"class_list":{"0":"post-1977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/posts\/1977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/comments?post=1977"}],"version-history":[{"count":1,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/posts\/1977\/revisions"}],"predecessor-version":[{"id":1982,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/posts\/1977\/revisions\/1982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/media?parent=1977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/categories?post=1977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/tags?post=1977"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/clickmen.us\/news\/wp-json\/wp\/v2\/adace-sponsor?post=1977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}