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ReutersMTV has delayed its annual Video Music Awards (VMAs) by a day to keep away from clashing with the US presidential debate.
Former president Donald Trump and Vice President Kamala Harris agreed final week to face one another in a televised debate on 10 September.
The VMAs had already been scheduled for that date, however broadcaster MTV has introduced the ceremony will now happen the next evening.
If each occasions had gone forward on the identical night, it could virtually actually have broken viewing figures for each occasions, however significantly the VMAs.
Interest within the debate is prone to be very excessive, particularly as it’s the just one at present scheduled between the 2 presidential candidates.
But the conflict would even have posed a picture downside for MTV, in accordance with Billboard, because of the community’s efforts to spice up voter turnout.
MTV has inspired its viewers to interact extra with politics as a part of its model for the reason that 1992 election, which noticed Bill Clinton unseat George HW Bush.
Getty ImagesIn addition to the presidential debate being hosted by ABC, Trump has urged two additional debates hosted by Fox News and NBC.
Harris has indicated she could be open to extra debates, however none have but been confirmed.
Taylor Swift leads the sphere at this yr’s VMAs ceremony, with 10 nominations together with artist, video and music of the yr.
At the 2023 ceremony, Swift received 9 awards from 11 nominations, together with video of the yr for Anti-Hero.
Getty ImagesElsewhere, Post Malone has 9 nominations this yr, whereas Ariana Grande, Eminem and Sabrina Carpenter have six every.
Other nominees embrace Megan Thee Stallion, SZA, Teddy Swims, LISA and Dua Lipa.
The ceremony will happen on Wednesday 11 September at 17:00 PT / 20:00 EST, or 01:00 BST on Thursday for British viewers.
